Will Greene

Healthcare Strategy and Marketing Specialist

I’m a healthcare entrepreneur, writer and business strategist with 10+ years of experience in Asia. I currently work for Roche Diagnostics Asia Pacific, where I focus on driving thought leadership and forging new relationships in Asia’s clinical lab community. This is my personal site (all opinions expressed here are my own).

Prior to joining Roche, I spent ten years running an independent consulting practice that provided marketing and business development services to science and technology organizations in Asia. In this time, I served many of the region’s top biopharma and medtech firms, as well as innovative startups, trade associations, NGOs, universities, and research institutes.

On top of my day job, I also write and speak regularly about science and technology trends in Asia. I serve as Writer in Residence at Singapore Biodesign, an Asia-focused medtech innovation program, and write frequently for Techonomy, a US-based tech media outlet. On occasion, I take on part-time advisory or consulting roles with early-stage companies.

Services

Research

Gain market insight with thorough investigative research.

Marketing

Grow your presence with original content and marketing support.

Strategy

Develop your plan with guidance based on on-the-ground experience.

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Contact

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